EatBy App encourages kids to play with food to reduce waste.

As part of a current holiday campaign, EatBy App are raising awareness about reducing food waste by encouraging families to turn fruit and vegetables into cute characters and to upload photographs onto the app and on social media.

“We want to encourage kids to learn more about fruit and vegetables with their family, and become experts in avoiding food waste,” said Barbara Lewis, one of the founders of EatBy.

Food waste is a problem of global proportions with one third of all food produced ending up being thrown away. Businesses and supermarkets are making an effort to reduce their food waste. But it is up to all of us to make a difference. Supermarkets provide us with perfect fruit and veg because that’s how we’ve grown to like them.

“When faced with a choice,” said Steffan Lewis of EatBy App, “We still pick up the nicest looking carrot even though we know it tastes no better than the wonky one. It’s what we’ve become used to.”

We teach our children not to judge by … Continue reading