Well, it’s been a long hard slog to get to this stage but we’ve finally done it… The EatBy App is almost ready to be launched on the Apple App Store and Google Play.
The app is designed to overcome one simple yet expensive problem that most of us face frequently in the kitchen. The problem of throwing out food because it has been forgotten in the fridge or at the back of a cupboard.
Barbara, my wife, and I started this project after becoming annoyed at how much food we were throwing out. We were throwing out bread, fruit, veg, dairy products and even meals that would have been delicious if we had remembered to eat them in time.
It wasn’t until after we had started the project that we realised how big a problem this is worldwide. This realisation has driven us forwards over the last year when we might have otherwise abandoned the project!
We’ve been busy for nearly a year to turn this app ‘dream’ into a reality.
When we started this project we began by researching other apps that claimed to do something similar. We noticed that they were either too complicated and took too much time to input data, or very basic, off the shelf apps that had been adapted to serve a purpose as a food reminder.
We wanted to design a bespoke and unique smart kitchen app. Simplicity would be key to everything and it had to be beautiful to look at too. We worked hard to create an app that doesn’t look minimalist or utilitarian – food is one of life’s greatest pleasures and we wanted our app to reflect this.
We’ve built the EatBy App to work quickly, with simple functions that make it super convenient and uncomplicated. We’ve ensured that the EatBy list shows everything in your fridge and kitchen at a glance, all on one page, with the items running out the soonest at the top.
Just one page; nothing too fancy, nothing too complicated.
We soon realised that designing simplicity is quite challenging.
Fortunately we’ve made some brilliant coder friends who’ve magically turned our designs into a perfectly functioning app.
We were determined the app should be free to use – we’d never offer a frustratingly limited demonstration download for free. There is, however, an in app purchase that unlocks an amazing shopping list feature that further enhances the app should you choose to upgrade.
Believe it or not the shopping list really does enhance the app and makes it even quicker to add items that are on a “your stuff” list straight back onto your “Eat By” list of items that you have in your kitchen or fridge. It’s optional though.
Anyway, enough about the development and features of the app. What you need to know is how it’ll benefit you.
Recent research and a report by the organisation WRAP tells us that the average household throws away nearly £700 ($1,000) of food every year. That’s almost as much as we spent on our UK Butlin’s family holiday in 2014!
Since we started trialling our app we have managed to reduce our food waste by around 90%. And we’re really pleased because it’s cut our weekly food bill by about £15 per week. We were a little shocked to discover that, as a family of three we waste slightly more than the average family. But we’re so grateful it works! And a slightly wider trial has shown similar if not better results so far. We’re feeling quite proud of ourselves 🙂
So, if everybody who uses our app reduces their waste by 90% then the average family could save around £630 every year. Yeah, I know, it’s a really significant saving. I’m no mathematician but over a 10 year period that’s £6,300! It’s like taking a suitcase of money every decade and throwing it into a landfill site.
And that leads me onto the subject of the environment. When wasted food rots it produces methane gas which is even more damaging to the environment than carbon dioxide.
Then there’s the fuel cost of transporting the excess food that we waste both before and after we waste it.
So the benefit of using this app is that it will save you a lot of money and help the environment.
But we’re under no illusion that letting people know about our app is as going to be much harder than developing it in the first place!
So please, if you are reading this, keep an eye out for our app. Follow us on Twitter, Like us on Facebook or even subscribe to the EatBy Blog and we’ll let you know when it is available on the App Store and Google Play.
Don’t forget to tell your friends and family about the EatBy App. Individually we might save a small fortune but together we could all potentially save billions and, more importantly, massively reduce our impact on the natural environment.
Thank you for your support,
Steffan and Barbara.