Iceland UK Foods release their Christmas Advert – the message is not exactly Christmassy…

…but it has a powerful message worth thinking about (and acting on) this Christmas. Originally made for Greenpeace, but adopted by Iceland, as this year’s seasonal campaign, it has failed to meet the criteria for being suitable on British TV (bureaucratic nonsense) but it’s generating the publicity anyway!

Beautifully made and highly emotive, the short film is well worth sharing.. so here it is…

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