EatBy App selected as finalists in The Food+City Challenge

Press Release



Contact: Lisa O’Neill
Newton O’Neill Communications
(512) 494-6178


EatBy App is Among 24 Finalists Chosen for Second Annual International Food System Innovation Competition in February, 2016

Entrepreneurs From Around the World Will Introduce New Ways To Feed Cities from Uganda to Boston

EatBy App Poster 2EatBy App, based in the UK was recently named one of 24 finalists in the Second Annual Food+City Challenge Prize, an Austin, Texas based food startup competition awarding up to $50,0000 for top ideas in global food system innovations. The EatBy App helps families save money and reduces the amount of wasted food. EatBy’s founders, Steffan and Barbara, will travel to Austin next February to compete against an international group of finalists working on a wide range of ideas that may transform the way the world – or the community — feeds itself.


Now in its second year, the Food+City Food Challenge Prize (formerly known as the Food Lab at the University of Texas at Austin) attracted 115 entrepreneur submissions from around the world, aimed at improving or solving a wide range of food system issues.

See the full list of all 24 finalists here.  Among the selected finalist projects being considered are the following:

Go Fresh!, a startup founded by Texas A&M University student McCalley Cunningham, seeks to help businesses and households decrease food waste. Tree Adoption Uganda, founded by Uganda native Charles Batte, uses fruit trees to build climate change resilience in farming communities that are tackling malnutrition and food insecurity.

Other finalists include Agruppa, which uses mobile technology to quantify demand in small stores in low-income neighborhoods in Colombia in order to provide access to high-quality produce at lower prices. Tastegraphy, a startup founded in Austin, compiles and sells data about consumer tastes, changing not only how people discover food, but also how their taste preferences can drive food creation.

Garbage to Garden of Portland, Maine aims to combat chronic soil erosion by collecting organic compost, via a garbage and recycling collection service, from households, businesses and schools. Another finalist is 47farms, whose business model seeks to connect large food sellers and distributors with local growers and suppliers in order reduce the distance that food travels between farms and consumers.

The idea behind the Food+City Challenge Prize is to identify and encourage startup businesses, products and/or processes that spark new solutions for problems within the global food system. In an effort to further motivate food innovators to tackle these pressing issues, Food+City is now awarding up to $50,000 to this year’s winners (up from $30,000 in 2015).

“This is a great lineup, and we’re excited to see this year’s participation expand well beyond the United States to include the United Kingdom, Israel, Uganda, Zimbabwe and Colombia,” said Dr. Robyn Metcalfe, director of Food+City. “A wide range of startups include urban vertical farming, commercial kitchen sharing, and curbside composting. We also saw an increase in food delivery services and waste reduction business models.

By Nov. 15, finalists will be paired with industry mentors who will guide them as they strengthen their business plans and develop prototypes for the next 12 weeks. The winning teams will be announced following a public showcase and a fast-pitch process at the Showcase Day on Feb. 6, 2016, in Austin.

Feb. 5, 2016 – Fast Food Practice Pitch on The University of Texas at Austin campus

Feb. 6, 2016 – Showcase Day at the McCombs School of Business at The University of Texas at Austin. Winners will be announced.


About Food+City

Food+City grew out of The Food Lab at The University of Texas at Austin and is directed by Dr. Robyn Metcalfe. Based in Austin, Texas, Food+City is a platform for bold exploration of the global food system; it provokes fresh perspectives on the realities of how we feed cities, inspiring and fostering action. The Food+City stories, told in many forms, will raise awareness of the opportunities for improvement in our food systems and uncover the insights that will shape how we make our world sustainable. For more information on Food+City, please visit Follow and like on Facebook, Twitter and Instagram.

About EatBy App

The EatBy App is a free mobile application that helps its users manage the food in their kitchen. Every feature of the app is designed to reduce food waste. The app combines a shopping list with a kitchen inventory and a reminder to eat food before it expires. The App has been developed in the UK by the husband and wife team, Steffan and Barbara Lewis. Information and contact details can be found at

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About EatBy App Team

We are the EatBy App team who are responsible for bringing you the EatBy App. Our app is designed to help you help the environment and save a lot of money every year. You could reduce the amount of food you waste, reduce your carbon footprint and save around $1,000 each year. It's a win, win, win! The EatBy App is free on the App Store and Google Play.
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