EatBy App encourages kids to play with food to reduce waste.

As part of a current holiday campaign, EatBy App are raising awareness about reducing food waste by encouraging families to turn fruit and vegetables into cute characters and to upload photographs onto the app and on social media.

“We want to encourage kids to learn more about fruit and vegetables with their family, and become experts in avoiding food waste,” said Barbara Lewis, one of the founders of EatBy.

Food waste is a problem of global proportions with one third of all food produced ending up being thrown away. Businesses and supermarkets are making an effort to reduce their food waste. But it is up to all of us to make a difference. Supermarkets provide us with perfect fruit and veg because that’s how we’ve grown to like them.

“When faced with a choice,” said Steffan Lewis of EatBy App, “We still pick up the nicest looking carrot even though we know it tastes no better than the wonky one. It’s what we’ve become used to.”

We teach our children not to judge by … Continue reading

UK Start-Up, EatBy App, nominated Food+City Challenge Prize finalist

EatBy App Poster 2The UK-based start up, EatBy App, has been named as one of the 24 finalists in the second annual Food+City Challenge Prize. The finalists have been chosen from 115 of the best entrepreneur submissions from around the world. The Texas based food start up competition awards up to $50,000 to finalists working on a wide range of projects that aim to making a positive change to the way we harvest our planet.

“We are thrilled to be taking part in the finals in Austin” said co-founder, Steffan Lewis, “being chosen as a finalist from so many worthy projects means a great deal to us.”

Available on Apple and Android devices, the EatBy App is a free mobile application that helps its users manage the food in their kitchen. Every feature of the app is designed to reduce food waste. It includes a shopping list that … Continue reading

Hugh’s War On Waste to broadcast 9pm tonight on BBC1

Hugh Fearnley-Whittingstall is to broadcast his programme, “Hugh’s War On Waste”, tonight on BBC1 at 9pm, in which he  demonstrates how much food is wasted in the UK.

BBC – Hugh’s War On Waste – Media Centre


It is fantastic that this cause has been taken up by someone who is in the public eye and Hugh has also apparently hinted that Jamie Oliver will be the next celebrity to champion the battle against food waste.

Ahead of the programme, we decided to conduct straw poll on Twitter (using Twitter’s new poll feature). Again we are looking forwards to seeing the results:

Do you waste too much food? Be honest 🙂 #hughswaronwaste #wastenot #foodwaste #eatbyapp Please RT!

— EatByApp (@EatByApp) November 2, 2015

The results so far (at the time of writing this) already show that most of us know we throw away too much food! On Friday we asked if people understood expiry dates on food labelling and this is what we found:  

Do you understand food labelling & the difference between “Use By” & “Best … Continue reading

Happy Halloween… a recipe for flesh.

It’s time to carve the Jack o’ Lanterns for the kids. But don’t waste that flesh!!! We’ve already a couple of pumpkin ideas on the EatBy Blog:

But here’s a delicious Pumpkin Pie to sweeten the celebrations.


  • Ready made sweet short crust pastry or make it yourself if you’re a pastry demon.
  • 450g/1lb prepared weight pumpkin flesh, cut into 1in/2.5 cm chunks
  • 2 large eggs plus 1 yolk (use the white for another dish)
  • 75g/3oz soft dark brown sugar
  • 1 tsp ground cinnamon
  • ½ level teaspoon grated nutmeg
  • ½ tsp ground allspice
  • ½ tsp ground cloves
  • ½ tsp ground ginger
  • 275ml/10fl oz double cream
  • Juice of 1 cursed Beetroot
  • Bat wings and frog’s eyeballs are optional but substantially detract from the taste.

The pastry case

Line a 9 inch pie tin with the rolled out pastry and blind bake it for 20 minutes at 200 deg C.

(search blind baking if you don’t know what it is – Google )


  • Use a serving spoon to scoop out the pumpkin flesh and place it on a foil covered … Continue reading
  • October 16th is World food day. What should it be all about?

    World Food Day means different things to different people.

    To some it’s a celebration of food and cultural culinary diversity. Others use the day to reflect on the global problems of inequality, poverty and starvation.

    I could write a long article that highlights the problems of food waste, and how the EatBy App is designed to reduce food waste, that this will ultimately reduce over production, thus the impact of food production and waste disposal on the environment. That’s our usual spiel – and obviously Barbara and I stand firmly by it.

    But on this World Food Day we’re going to ask anyone who enjoys a good meal today to be thankful. Food is one of our greatest pleasures and we should celebrate the delicious fruits of our planet. But being grateful requires us to be mindful of what we really have to be grateful for – not only for the meal itself but for the fact that we’re lucky enough not to be hungry, or worried that our children are hungry.

    Just take a moment to think of those who are fleeing from war … Continue reading

    What horrors lie in the back of your fridge?

    Halloween is approaching but does the back of your fridge look like a scene from a horror movie?

    For many of us October marks the transition from Summer to Autumn which naturally leads to a seasonal change in what we eat. But as we swap our salads for warming vegetables it’s inevitable that there are foods likely to be forgotten in the the back of the fridge.

    EatBy App Horror Head 2

    So this is the ideal time of year to take an inventory of what food you have in the kitchen and use up whatever you can to make room for the new season. For example, using those opened summer BBQ condiments as marinades can really spice October up.

    Food waste is a huge environmental problem so we should all be doing our bit to reduce the amount of food … Continue reading

    Comment submitted to The Sustainable Food Trust

    Eat By list on EatBy App 7mb

    In reply to an article, Let Them Eat Waste, by Francesca Price…

    My wife, Barbara, and I, are avid supporters of initiatives addressing problems of food waste. Our personal quest to reduce food waste has resulted in us developing the EatBy App which is a free app designed to help householders reduce food waste by better kitchen management. (Our app plug is over.) 

    It’s fantastic to see a number of initiatives that are finally emerging to tackle food waste at every link in the food chain, from supply to consumer to suitable disposal. The key is to look at the problem in its entirety – not just at one particular aspect of it. Granted, our app is aimed towards reducing domestic waste and we hope it also increases awareness. We are acutely concerned that, until supply more closely reflects a more suitable and sustainable demand, unnecessary food waste is inevitable. Demand will change as consumer habits alter. And old habits will only change with heightened awareness of the problems and, of course, with suitable solutions including … Continue reading

    EatBy App is Available Now for free on Android Devices

    It’s been a while in the making but…

    …We’re delighted to announce that the EatBy App has now launched and is available to everyone with an Android device! And did we mention it’s FREE.

    It’s free to download and use. An in app purchase activates an additional integrated shopping list feature.

    en_generic_rgb_wo_45 Get it now Here and start saving money!!!

    Good news too for everyone with Apple devices – we’re finalising the EatBy App for Apple devices today (5th of June) so it should be available for iPhones and iPads very soon.

    We need your feedback!

    The development of this app doesn’t stop here. The next phase of development is already underway and we are always interested in what you have to say! We’ll be grateful for your comments, feedback and ideas.

    Help us out and spread our message…

    Please spread the word about our App. Collectively we could all make a massive impact on the amount of food wasted globally. Yes, … Continue reading

    The EatBy App – over a year in the making. – Steffan Lewis

    Saving money and reducing food waste – there’s about to be an app for that.

    Source: The EatBy App – over a year in the making. – Steffan Lewis

    It’s been no secret what my wife, Barbara, and I have been up to over the last year and a half. For those who don’t know us, we’ve been developing an app that’ll help reduce food waste and save the average family around £700 ($1,000) every year.

    Unlike most most app developers who seem to feature so often in the press we are not in our teens or early 20s. We’ve a young family and this is a bit of a career change for both of us.

    We’re often asked why we made such a radical career change. But the answer isn’t as straight forward as you’d imagine. Becoming a family tech startup isn’t something we intended, it just happened.

    The project began one lunchtime after we discovered that the meal I’d been looking forward to all morning was, in fact, out of date.

    We … Continue reading

    Eat My Words – Don’t Waste

    Students of the Lammas School and Sports College in Leyton, London, have produced a video and rap that highlights the problems of food waste.

    The music and lyrics where written by the students and highlight many issues including those faced by farmers, governments who need to act and people who face poverty.

    The music video, titled “Eat My Words – Don’t Waste”, which took six months to complete, features young talent of various ages between 11 and 16 from the London college. It was shot on location in a London Tesco store.

    The video highlights some of the staggering statistics around food waste.


    The poignant rap took third prize in the United Nations’ Think.Eat.Save Student Challenge while the video, which was completed in March is now featuring on YouTube.

    Proud to be releasing the EatBy App soon.

    App Store logo 2UPDATE – this is an old post- the EatBy App is now available on The App Store and Google Play.

    download_on_the_app_store_badge_us-uk_135x40 en_generic_rgb_wo_45

    Original Post:

    Well, it’s been a long hard slog to get to this stage but we’ve finally done it… The EatBy App is almost ready to be launched on the Apple App Store and Google Play.

    The app is designed to overcome one simple yet expensive problem that most of us face frequently in the kitchen. The problem of throwing out food because it has been forgotten in the fridge or at the back of a cupboard.

    Barbara, … Continue reading

    EatBy App Blog Contributors

    Want to contribute to the EatBy App blog?

    EatBy App fridge magnetsThis is where blog posts written by us at EatBy App are published. Information about new app updates is posted here, as well as news about stuff we’re up to.

    We also invite anyone to contribute. Guest bloggers may write articles, post news, suggest recipes or link to their causes here on the EatBy Blog. Please feel free to sign up as a contributor to submit articles to our blog or use the Contact Us page. We like articles about cooking, food, shopping, saving money, the environment, your EatBy experiences etc… but we consider anything. We do reserve the right not to publish submitted articles and images, to remove or to edit them and to freely redistribute articles and images on our own media and to the general media. You retain your copyright but please read our Continue reading

    The EatBy App blog.

    We’re committed to developing technology that enhances sustainable living.

    EatBy App fridge magnets

    Forgotten stuff in your fridge? – We have an App for that…
    …and this is our blog.

    Here’s where you’ll find information about us at EatBy App, press releases, useful tips on food storage and saving money, and delicious recipes. Our main objectives are to reduce food waste, reduce unnecessary food overproduction and to help reduce our impact on the environment.

    We’ll keep you informed about our progress as we move forwards and further develop our EatBy App.

    If you’d like to contribute to our blog, suggest a recipe or promote your cause then we’d love to hear from you. Contribute by signing in or read more Here.

    EatBy App is available on the App Store and Google Play. We’ll soon be rolling out many more services internationally, serving both consumers and the food … Continue reading